There are many measures that people could take, but we basically selected about two or three within each sector and put all of our concentration on them. To meet Californias energy challenge, CDFA urges businesses and consumers to conserve. 2004. We used a variety of tools, tailored to each of the target segments. For example, we continued our partnerships for promoting tip cards. The tag line was, "It's not even hard." Meanwhile, a San Francisco contractor has made home performance retrofitting its bread-and-butter, saving homeowners, on average, 40 percent on their energy bills. Their parents had to sign it, so it was really a way to reach the parents (School Programs that Involve the Family). Gelato is the generic word for Ice Cream in Italian. The Flex Your Power program was called upon to avoid power outages and voluntary energy conservation was credited with reducing demand by 1,500 MW. The California ISO (CalISO) is a not-for-profit, public-benefit corporation charged with managing the flow of electricity along California's open-market wholesale power grid. For example, some economists said, "Let's just raise the rates, and that'll get people to conserve in a hurry." Prohibitions: The state prohibited the use of outdoor lighting. These connections highlight the impact that changes to cultural assumption and lifestyle have on reality. Leadership and awards are a critical piece of the overall strategy. VCafe has been offering high-end catering and event services for today's discriminating customer. The utilities had agreements with commercial customers to provide them with incentives if they would voluntarily reduce demand on high demand days. Honorable Mentions: California State University (23 campuses), Constellation Wines U.S. and Powerit Solutions, Contra Costa County/Lawrence Berkeley National Laboratory, EnerNOC Inc. and Target Corp. Trademarks are property of their respective owners. Innovative Products and Services In addition, almost all of the grocers in the state handed out flyers in August. norwich Energy use increased in 2002, but remained lower than previous levels. Steve Lyle, Office of Public Affairs, (916) 654-0462, steve.lyle@cdfa.ca.gov, CDFA teaming up with The Home Depot and California Conservation Corps to deliver energy message. In other words, business leaders realized that it was in their power to prevent the summer crisis. No part of this work may be reproduced or used in any means without prior permission of the author. San Jose, CA 95192-0028. We focused on the influencers, the key messengers in each of those sectors. the vision and generosity of: 1996-2022 Copyright Jay Kassirer. Bender, Sylvia, Mithra Moezzi, Marcia Hill Gossard, and Loren Lutzenhiser. The funding enabled us to lock in statewide marketing and outreach. It is made from fresh fruits, sugar, milk & cream. Note: To minimize site maintenance costs, all case studies on this site are written in the past tense, even if they are ongoing as is the case with this particular program. Honorable Mentions: County of Kern, Joie De Vivre, LJ Engineering and Manufacturing Inc., Maguire Properties, Mohawk Industries, TL Properties This thesis examines the role that culture, media, fantasy, and narrative play in the re-creation of social reality. Enjoy the sun in the AM and adjust window coverings in the PM to keep your home cool. To find more details on how cost rewards are calculated and applied to your bill, and additional program details, visit your local utility providers Power Saver Rewards website. * Honeywell Utility Solutions And they usually have an energy conservation campaign. We wanted to let them know that we were not asking for a great sacrifice. Arnold Schwarzeneggers chief of staff, a Lifetime Achievement Award for her work on energy conservation. k7kK0IN+T0Un]''g.n1vQ&],YnL+ W?c}H} Fm5/N>ND~ze*a!,q- b\%z#/|~]4 ?Q4KN,~9LiKi{K %N EbeTq|O/tx~-T[`kIDOp#ET{wQ!^8$jqD:_C+yrg;GcL=ahwB*!YNn/TC9*0D@~s:amL1s9NT~zC4pq@5t8-e{\"q9'!su==+!i|KNi.lx@.15n,+!7yS 'I?:>[Pe1~/AT:1Cb\`Wv,C . This site is brought to you through Feedback also indicated that consumers felt it critical that current and future generations of consumers continue to be educated and reminded about these issues. Energy Efficiency: FAQ Sixty-three percent said they believed in it; only 7 percent said they didn't. So there was a loading order, starting with the most environmental efforts. They didn't know, beyond turning out the lights, what to do. Who is your utility provider? * Glenborough, LLC To shave peak energy use through conservation and/or shift it to peak generally after 7:00 PM. Guilt and fear were not going to work. Honorable Mentions: Brondell Inc., HydroPoint Data Systems Inc., and Lucid Design Group We got them to commit that they would do bag-stuffers. Served as an umbrella for the outreach & utility program promotion; Relied on simple messages, humor, daily life vignettes and taglines; Integrated TV, radio, outdoor, online and print; and. * California State University San Marcos Haase, Karl P., ""Flex Your Power:" A Rhetorical Analysis of California's Energy Crisis" (2011). The Summary Study stated, although it was not possible to quantify Flex Your Power's individual contribution to this overall reduction in demand, we acknowledge the program's unquestioned role as a prime catalyst and contributor to the state's successful peak demand reduction in 2001. Best overall winners also included the Santa Clara Valley Water District, whose efforts have saved more than 19.5 billion gallons of water, and the University of California at Irvine, which cut its electrical demand by as much as 15,000 kilowatt hours and slashed water consumption by 68 percent. Accessibility Statement, Privacy Although there are some items that we love and want to recommend from time to time, by and large, each menu is a distinct reflection of the clients and their vision for the event. Water use: We supported farmers in reducing irrigation. * Semitropic Water Storage District We leveraged media and outreach efforts to encourage private sector investment in the promotion of energy efficiency. The California Public Utilities Commission also put in a tiered pricing structure which penalized the so-called energy hogs, so there was a disincentive to use a lot of electricity (Financial Incentives and Disincentives). * Watkins Manufacturing Flex Your Power. Financial savings were also very motivating. We printed about 13 million reminder flyers that they stuffed in every shopper's bag over a ten-day period going into the Labor Day weekend. * Agilent Technologies The evaluation also showed that consumers were better able to focus on specific actions, had a need for specific information, and were able to name individual products rather than only recall a general message on efficiency. * Del Monte Foods Plant #1 Modesto We sent out about a million emails to businesses, business organizations, even homeowners when the ISO called an Alert. Flex Your Power, which was a central part of California's response to the energy crisis of 2001/02, was the largest electricity conservation campaign ever conducted in any state in the USA. Risk Quantification Associated with Wind Energy Intermittency in California, Scanning the Technology Energy Infrastructure Defense Systems, Changes in the institutional environment and the institutions of governance: extending the contributions of transaction cost economics within the management control literature, Sustainable Urban Energy Planning: A Roadmap for Research and Funding, Risk-Based Power System Planning Integrating Social and Economic Direct and Indirect Costs, The Country and the Grassroots: Rural action for local control of energy policy and development, The California Electric Power Crisis: Lessons for Other States, The impact of electricity crises on the consumption behaviour of small and medium enterprises, What organizations did (and didn't) do: Three factors that shaped conservation responses to California's 2001 'crisis, Price, environment and security: Exploring multi-modal motivation in voluntary residential peak demand response, Increasing the Reliability of Electricity Production; A Cost Benefit Analysis, Adaptation of Californias electricity sector to climate change, Price, environment and security: Multi-modal motivation in residential demand response, Time to Sweep the Dust from under the Rug? As discussed above, the ongoing funding came from the Public Goods Charge (the small percentage of every electricity and gas bill). The evaluation concluded that Flex Your Power was successful in meeting its objectives to convey energy efficiency messages and information to mass markets and motivate consumers to include energy efficiency considerations into their purchase decisions. For the longer term, the state did not see increased fossil fuel generation as the best answer. We had virtually no opposition to an ongoing campaign within the public; basically no burnout. * Cisco Systems Inc. The efforts have reduced greenhouse gas emissions by 1.3 billion pounds. We then switched our television, radio and online advertising to tell people how to reduce electricity, and then asked them to do so (Prompts; Mass Media). The all time record peak demand on Monday, July 24, 2006 was 50,270 megawatts - an abnormally high demand at levels not expected until five years in the future. We were told that virtually every family in the state visited a supermarket at least once in the ten-day period (Developing Partnerships; Prompts). In the twelve years preceding the summer of 2001, no new major power plants had been built, and the surrounding areas from which California had been importing power had been growing so fast that they had little excess capacity. 4 (2010): 20532062. > * Green Building Energy Resources Los Angeles Distributor for Endothermic Solutions VCafe provides clients with exceptional and outstanding customer service for an Home One building has earned the title of the largest public LEED platinum structure on the planet. The results of this thesis reveal intricate connections between the construction of culture and opinion. Water Conservation. We had a network of hundreds of partner organizations as part of our Flex Alert network. We spent lots of effort educating and training our selected advertising agency on energy conservation and efficiency, the market research findings, and program goals. We had to overcome that sense of powerlessness, and you'll see it in our messaging. About Master's Theses. * Fetzer Vineyards The response included cultural and social impacts that continue to resonate. (2019), Are security standards for electricity infrastructure a good choice for Europe? 15, No. All rights reserved. As another example, commercial buildings throughout the state could order tip cards. * County of San Mateo We also launched a Flex Your Power awards program. When the ISO said we were approaching 7 percent of our reserve requirements, they called a Flex Alert. Check out these tips to see what actions we can all take to save energy during a Flex Alert. We offer Pizza, Sandwich, French Fries & American Corn etc. No formal impact evaluation was conducted, although energy use was monitored directly by the utilities and the ISO. It was to try to get residents and business leaders to understand that it was really in their hands. Ernest Bormann's Fantasy Theme Analysis forms the basis of a structure to compare cultural and social artifacts (slogans, bumper stickers, ads, web content, light bulbs, etc.) Prepared for the California Public Utilities Commission. Graduate Research 6 newspaper ads in more than 40 general market papers and 105 in ethnic newspapers covering 16 ethnic communities and 14 languages. Flex Your Power Email: wmcguire@fypower.org. 3,500 cable channel advertisements in a partnership at no cost to the program; Electronic newsletter (biweekly) to 4,300 people, Broadcast advertising reaches of 95% of the primary targeted market for an average frequency of 29.4 across the three flights for appliances, ceiling fans, and lighting (with a reach of 90% and frequency of 10.3 in each). %PDF-1.6 % * Vandenberg Air Force Base When you say there's going to be a possibility of blackouts, then you don't have it, you don't want people to think it's all a bunch of baloney. Emergency measures were put through the legislature to foster energy efficiency. An understanding of the ways that groups work to garner support and propagate their goals and in a mediated public reality will contribute to a general knowledge of the construction of public mass change, and identify some ways that fantasies and stories impact culture and social reality. Master's Theses Media tracking surveys found 35 percent of those aware of any conservation advertising could correctly provide unaided descriptions of the Flex Your Power images or messages. Three months into the initial 2001 FYP campaign, the number of consumers that thought conservation could solve the energy crisis had risen from 53% to 62% and there was a positive correlation between conservation behavior and campaign awareness. FLEX YOUR POWER. Honorable Mention: BP America Inc., City of Chula Vista and Fresno Unified School District Each time, when the crisis is over, they dropped the campaign. DaVinci has a lower fat content of approx. Peak Demand Response Yet over 80 percent thought they already had enough information. For a list of simple ways that you can reduce demand and cut your energy costs, see our Web site @www.cdfa.ca.gov. 165 0 obj <>stream Incentives and Disincentives: The state increased efficiency funding in 2001 by hundreds of millions of dollars in rebates. This usually happens in the evening hours when solar generation is going offline and consumers are returning home and switching on air conditioners, lights, and appliances. Interpreting Transnational Infrastructure Vulnerability: 4/11 and the Historical Dynamics of Transnational Electricity Governance. Energy Policy 38, no. Join thousands of leaders atVERGE Electrify(free, online, July 26-27) to share learnings and best practices for electrifying everything rapidly and equitably. Want to learn how to electrify our world. Off-campus SJSU users: To download campus access theses, please use the following link to log into our proxy server with your SJSU library user name and PIN. Over 50 percent thought that the link between energy consumption and global warming was very strong or somewhat strong. For some years, California has set aside a small percent of every electricity and gas bill for energy efficiency. | The utilities, Pacific, Gas & Electric, San Diego Gas & Electric, and Southern California Edison, are responsible for delivering electricity from the high-voltage transmission lines to its customers. The reach of five or more impressions is 60% for each of three and 83% with at least one of these. That was 5,570 megawatts. At the beginning of the crisis, many people were searching for a magic bullet. Copyright 2022 Flex Alert - California Independent System Operator. Already this summer, the partnership has delivered conservation outreach at the Orange County Fair. Flex Your Power Energy Conservation and Efficiency Campaign 2001-2002, Final Report. 7y(/R5zW {G~Y_LXkyy!i#, n,x6e]i(aU3A|>,HR az#"[9(o\4 = 3,u7@>!n3.ckS^ m*+:Q!W!#LpFVs%+4|Bte6}"YM`/"0 5/4&Uo,m? Pigram, John. Moving Beyond "Business-As-Usual" Energy Efficiency. One example was an 89 page best practice guide for commercial buildings. * City Of South Gate They generally talked about global warming when the were talking about what was happening out there, and about climate change when they were referring to commissions and governmental entities that were dealing with climate change.